Strategy


SCROLL DOWN

Strategy


Moved by Music

SIMPLE TRUTH:


We create moments that ignite your love of music again and again.

Brand Promise:


To make a life with classical music accessible, relevant and inspiring for all New Yorkers. 

Mission Statement: 


Celebrate: We celebrate the joy of classical music on-air, online and in-person in New York City. All are invited and we leave the stuffiness aside.

Curate: We curate music, content and experiences with discernment so there's always something new for our audiences to enjoy. 

Connect: We bring people together through a shared love of music, anytime, wherever they are. 

Brand Pillars:

Messaging


Messaging


WQXR in 10 Seconds:

WQXR is New York City’s only classical music radio station. We ignite our audience’s passion for music by playing the most outstanding pieces on air, online and through our app. WQXRis made possible thanks to the generous support of our members and sponsors.


WQXR in 30 Seconds:

WQXR is New York City’s only classical music radio station. We’re one of the longest-running stations in the country and have been sharing the joy of classical music with New Yorkers since 1939. 

We ignite our audience’s passion for music by playing outstanding pieces on air, online and through our app. We carefully curate our programming to include the most-loved works alongside music we believe deserves to be heard more often. We also offer Operavore, a dedicated opera stream and Q2 Music, which highlights the work of contemporary artists.

As part of our mission to help make a life with classical music accessible, relevant and inspiring for all New Yorkers, we broadcast live events from The Metropolitan Opera, The New York Philharmonic and Carnegie Hall. Our city-wide Instrument Drive helps support the future of music in New York City by providing musical instruments for children. As a public radio station, our work is made possible thanks to the generous support of our members and sponsors.

On-Air Branding


On-Air Branding



FORMER:

 

New York's Classical Music Station


NEW BRANDING SPOTS WITH SPECIFIC AUDIENCES IN MIND


GENERAL

 

Your home for the greatest music. Classical New York. WQXR.

NOVICES

 

Bringing you a whole new world of music. Classical New York. WQXR.

EXPLORERS

 

The music you love—and more to discover—every day. Classical New York. WQXR.

SUPPORTERS

 

Your oasis of calm in a crazy world. This is Classical New York. WQXR.

AT-WORK LISTENER

 

Helping to make your busy day ... a better day. Classical New York. WQXR.